Management in Digital Society MBA

Management in Digital Society MBA

Study period: 2 years

Tuition fee: € 2900 / per semester 

Form of study: session-based studies

Study language:  English

Degree awarded: Master in Business Administration

“… too many of the customs, practices and institutions of society were designed for a time that has passed
(Charles Handy, 2015:4)  

Globalisation and cultural clashes, the digital revolution and job replacement and new paradigms for value creation are the societal challenges we are facing today and in the future. Our Master programmes are designed for you as the leader to learn, understand and tackle the future challenges and train your personal and professional skills for the next leap in your career.  

NEW in the 2018 programme!

  • Personal Coaching for your personal and professional development.
    Throughout the programme you will be coached in one-to-one sessions twice a year to discuss your learning experience and how it will contribute to the goals of your personal and professional development.
  • International module in China or Germany*.
    During a one-week elective module you will learn specific topics on digital transformation and experience how the best digital practices have been implemented. In China you will learn and experience the topic of e-commerce and in Germany that of industry digitalisation.
  • Digital transformation project.
    In the programme you start your real-life digital transformation project in teams and in collaboration with industry to practice your competences and develop your professional skills.


In strong collaboration with the industry and the public sector you will learn and experience how digital transformation initiatives are created, developed and managed; how it has changed the nature of how businesses and organisations operate and create value to stakeholders in new reality. 

Management in Digital Society MBA is a master’s programme that aims:

  • To give managers, specialists and consultants knowledge and skills in corporate and organisation management in a digitalizing society.
  • To simplify the development of new business and digital technologies and their implementation in the main operations of a company or organisation.
  • To experience the implementation of the acquired competences on a real-life digital transformation project in collaboration with industry.
  • To enable the programme participants to create an international network between students, companies and organisations.
  • To support the development of digital and business technology management competences in companies and organisations.

What will you learn:

Upon successful completion of the programme the graduate should:

  • Understand the challenges arising from the technological development of society and be able to assess their impact on their company’s or organisation’s activity and the business field.
  • Know the most recent digital and business technologies and be able to analyse technological opportunities leading to the company’s or organisation’s growth and efficiency.
  • Be ready to take a leading position, e.g. as the Digital Transformation Officer, in the development and execution of digital solutions and business technologies.
  • Know the risks and ethical challenges arising from the digitalisation of society and be able to manage those risks.
  • Be familiar with business analysis and data processing methods and able to use them.
  • Be able to prepare a plan of action in case of cyberattacks against the company or its working processes and while preventing them.
  • Be familiar with the models and methods of the strategic management of a company or an organisation, innovation and organisational development and able to implement them in their company or organisation.
  • Possess the skills of problem-based learning by completing tasks and simulations based on practical and real life cases and projects.
  • Have experience in team work and leading a team by participating in team-based practical studies throughout the whole study period.

Student profile:

  • We expect managers or employees in managerial positions and top-level specialists in companies and public organisations and consultants to take part in the studies. 
  • Work experience as a leader, entrepreneur or top-level specialist at least 3 years.

Study methodology:    

  • Combined study methods integrating individual studies (e.g. work with data), group-based studies (teamwork projects) and e-studies (assisted by e-study platforms).
  • The acquisition of key competences is based on the acquisition of skills transferred in small groups.
  • Development and management of digitalization-related projects in interdisciplinary and multicultural teams in cooperation with companies and organisations.
Module  Module name and Subject ECTS Head of the Module / Responsible Lecturer



I Digital Society 15 Meelis Kitsing

Digitalisation: Society, Organisations, People 
Managing Change in Digital Era
Legal Issues in Digital Era
Ethics and Sustainability in Digital Age


Meelis Kitsing
Marko Rillo, Ragnar Siil
Triin Siil
Mari Kooskora; Patrick O'Sullivan 
II Digital Transformation and Business Development 15  Toomas Danneberg
  Project Management and Data Visualisation
Business Development Methods and Tools
Strategic Communication
Philip Bousa

Scott Abel



III Business Processes and Technologies
15 Andrew Adjah Sai
  Business Processes and Digitalisation
Emerging Technologies for Business
Lab: Enterprise under Cyber-attack. Threats, Plans, Decisions
Digital Platfroms

Visiting Faculty
Sami Soinio & Andrew Adjah Sai
BHC Laboratories, CybExer Technologies
Visiting Faculty

 IV Organisational Development and Leadership 15 Ester Eomois

Organisational Development and Design
Leadership and Personal Development
Diverse Global Teams


Ester Eomois, Annemarie Steen
Peep Aaviksoo
Merle-Liisu Lindma



V Data Analytics and Decision Making 15 Sami Soinio

Big Data Modeling and Management Systems
Business Applications of Technologies
Business Analytics
Analysis of Consumer Behaviour


Yves-Alexandre De Montjoye
Visiting faculty
Grzegorz Rawicz-Mańkowski
Katri Kerem
VI Performance  Management and Financial Analysis 15 Hele Hammer
  Financial and Managerial Accounting
Managerial Finance
Automation in Finance and Accounting
Enterprise Risk Management

John Playle
Urmas Kaarlep
Hele Hammer
Paulo Andrez


VII Strategic and Innovation Management 15 Marko Rillo
  Strategic Management
Design Thinking and Innovation
Business Model Innovation
Strategic Performance Management

Marko Rillo
Benjamin Wille Baumkauff
Visiting Faculty, Yrjö Ojasaar
Zinaida Tšukrejeva
VIII Graduation   15 Marge Täks
  Project Seminars
Master Thesis: Digital Transformation Project

*Elective course

Digital Transformation, Meelis Kitsing
The participants will acquire knowledge of and skills in the following:

  • The developments in digital economy and society through a wider knowledge of the key theoretical approaches and empirical cases;
  • The costs and benefits of various developments in the area of digital economy and society from economic, political, social and ethical perspective;
  • The developments in digital economy and society with concrete international and domestic business strategies as well as policies of countries and international organisations;
  • What cyber threats are and how to mitigate human risk behaviour.    

Communication Skills and Tools
The participants will acquire knowledge of and skills in the following:

  • The long term positive image for business and how to create and maintain a mutual supporting atmosphere between business and its environment;
  • How to design a research and development project, including methodological soundness, analytical skills and reader friendly formatting skills;
  • What the concept of strategic marketing is and its integration with communications and sales and how to build a strategic marketing approach;
  • How to create a presentation and present ideas clearly.    

Organisation and People, Kätlin Pulk
The participants will acquire knowledge of and skills in the following:

  • How organisations as entities and as processes grasp the main consequences of one or another view to organisational stability and change;
  • What the essence and role of leadership and followership is, how to apply coaching to develop their followers;
  • What the dynamics of diverse teams are, how to navigate through different value systems and lead a different type of diverse teams.    

Data Management, Sami Soinio
The participants will acquire knowledge of and skills in the following:

  • The opportunities for and the impact of data on businesses, data management methods and tools in a data-centred society. The aspects of managerial decision-making and the process in data management;
  • How to specify the core dimensions of a project, structure it and work with a project charter. What the team dynamics is and how to leverage teams during different phases of the project;
  • Various aspects of business analysis: business model analysis, customer analysis, product analysis, etc. What the technological applications for business intelligence are.  

IT for Business and Technology Management, Andrew Adjah Sai
The participants will acquire knowledge of and skills in the following:

  • How to identify the components of enterprise information architecture and its strategic role in managing the IT portfolio to achieve enterprise strategy;
  • How to analyse the disruptive potential of technology, assess its transformative impact on standard business practices and formulate appropriate responses for an organisation;
  • How to synthesize new technologies and vistas in the digital space with management initiatives for enabling IT business-smart decisions, digital transformations, enhanced customer experiences and offerings;
  • What cyber-security for businesses is and how to prevent businesses against cyber-attacks and take decisions and courses of action in case of a cyber-attack.    

Performance Management and Finance, Hele Hammer
The participants will acquire knowledge of and skills in the following:

  • How to evaluate financial performance based on financial reporting, apply managerial accounting concepts;
  • The determinants of enterprise value and the corporate finance tools available for increasing the enterprise value;
  • How to design and apply strategic performance management systems;
  • The newest methods and tools in automatic processing in accounting and finance functions and how to apply the methods and tools.    

Strategic and Innovation Management, Marko Rillo
The participants will acquire knowledge of and skills in the following:

  • How to build up strategy as practice in an agile context. How open innovation, crowdsourcing, blogging and jamming have changed the strategy making practice;
  • How customer perspective has shaped the way we perceive our products and services in a holistic manner, having impact to whole customer journeys;
  • What different business model patterns are, and how reshaping business models helps to generate disruptive innovation and rethink the possibilities of creating value for our customers;
  • How to make strategies measurable. How to manage even those aspects of your strategies that you cannot measure easily.    

Capstone Project, Professor Olav Aarna
The participants will acquire knowledge of and skills in the following:

  • What are the types of development projects and methodological approaches;
  • How to solve a problem-based project task and compose a development project applying an appropriate methodology;
  • How to present and defend a development project. 

Mitigation Human Risk Behaviour
Cyber Hygiene e-Learning Platform

In Module I under the subject Digitalisation. The course will be delivered at Boot Camp.  

The Cyber Hygiene e-Learning Platform is an interactive course designed for mitigating human risk behaviour in cyber space. The aim of this course is to raise the level of awareness of the participants in cyber threats by introducing different real-life case studies based on various cyber threat vectors. Based on the replies each participant will get their personal cyber security risk behaviour matrix that can later be benchmarked with other participants/members of organization. Full spectrum of threat vectors will be covered during the case studies. The course is divided into three parts:

  • Initial Profiling Test
  • 20 interactive case studies based on real-life scenarios
  • Final Quiz to assess the effectiveness of the course

Proprietary CybExer DigiTest software shall be used to carry out the course.    

Provided in Collaboration with CybExer
CybExer Technologies
is a company specialized in advanced trainings in the field of cyber security. Cyber Hygiene e-Learning Course, Cyber Range Platform (CRP) and associated software solutions (vLab, vLab Manager, ISA) are state-of-the-art solutions in the field of cyber trainings. CybExer Technologies OÜ is a joint company between two leading Estonian cyber security companies ByteLife Solutions OÜ and BHC Laboratory OÜ, bringing together decades of unique experience in the field of cyber security exercises, penetration testing, risk assessments, cyber security capability development. Our country experience is wide spanning from European countries to USA, Latin America, South-East Asia and the Gulf Region.

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Lab: “Enterprise Under Cyber Attack!” Threats, Plans, Decisions.
Simulation: Interactive and in real-time between EBS and 3-5 EBS international partner universities.  

In Module V the Lab.

“Enterprise Under Cyber Attack!” is an interactive simulation, where participants need to react to various cyber threat vectors that can target businesses. The simulation is carried out in StratEx software created by BHC Laboratory. During the 1-Day simulation, participants need to take decisions, formulate courses of action and test the effectiveness of existing regulations and security measures. The simulation is followed by a feedback session where the results, concerns are discussed and comparisons between participants made. This is an effective tool that can be used to improve business continuity and risk management plans in light of recent cyber threats, educate senior management, plan security investments and test/improve security regulations. The simulation is tested worldwide and based on the BHC Laboratory experience in creating government level cyber security simulations in cooperation with NATO CCDCoE (Cooperative Cyber Defence Centre of Excellence) and EDA (European Defence Agency). The similar software simulation has been used in multiple government-level strategic decision-making exercises involving participants from Austria, Colombia, Czech Republic, Estonia, Finland, Georgia, Greece, Latvia, Moldova, Netherlands, Portugal, Switzerland, Ukraine, United Kingdom, USA and several other countries.    

Provided in Collaboration with BHC Laboratory

BHC Laboratory is a cyber capabilities development company, focused on serving international clients while maintaining strong relations with key Estonian clients. BHC Laboratory clients include NATO Headquarters, European Defence Agency, security sector clients from Europe, South-America and Gulf Region. BHC Laboratory is specialized in both technical and strategic trainings in cyber security, complex cyber risk consultancy and vulnerability testing. BHC Laboratory has clients in more than 20 countries and international organizations. One of its flagship products is a training and simulation platform for strategic decision-makers to improve their preparedness to counter current cyber threats.    

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